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Konbini is a multi format media company producing its own mix of Culture, Art and engaging news content. It promotes the new post-journalism era, advocating an editorial line with a clear cut on Positive Pop Culture and a commitment to develop local emerging talents.〔(【引用サイトリンク】url=http://www.leparisien.fr/economie/chutier/on-a-invente-une-nouvelle-forme-de-pub-31-01-2011-1290641.php )〕 Now a Lifestyle brand, Konbini was originally launched in 2008 in Paris, with two satellites in Los Angeles and London. At the time, its founders, David Creuzot and Lucie Beudet had already broken the ground as a creative tandem within the European Media industry. They wanted to move forward by creating a completey new concept, so Konbini became one of the first websites to put Social Media platforms at the heart of their strategy. Konbini's aim is to constantly adapt and challenge the needs of a new over-informed web community by proposing highly visual, multi-format, and intelligent content. Konbini recognises social media as a new power, and channels it to take strong positions in subjects such as combatting HIV amongst youngsters, sustainability in the future of water, and Gender Equality progress. Konbini also regularly showcases works by emerging artists across multiple disciplines and offers sponsorships to both niche cultural events and programs with international visibility with household names like Michel Gondry. Konbini has offices in Paris, London, New York and Mexico. It is also expanding its network of journalists and collaborators in order to spread its initiatives worldwide. The company has its own creative in-house production studio, a global editorial team and brand strategists and counts collaborators including Apple, Chanel, Nike, Netflix and Coca-Cola. ==History and Growth== In 2008 David Creuzot and Lucie Beudet launched Konbini as one of the first web tv channels in response to "an outdated media landscape". They believed that Digital media should evolve from the closed techy world to become a tool that could give a voice to new audiences. It was an out-of-the-box underground video platform, allowing the exploration of new journalistic formats and promotion of new music, all in a fun atmosphere. Konbini was one of the first websites to understand the potential of integrating with Social Media. The company adapted into the new media landscape post the Dot-com bubble burst by becoming a pure media player with an innovative advertising proposition. A symbolic turning point was in 2011 when Orange S.A. partnered with Konbini to create the SOSH brand and provide 360 degrees support (branding, content, tv ads, communication strategy consulting…).〔(【引用サイトリンク】url=http://www.ladn.eu/actualites/nouveau-spot-sosh-avec-konbini,article,18939.html )〕 In 2013 David Creuzot and Lucie Beudet relocated to London to launch the worldwide expansion of Konbini to become multi-format global leader in the production of positive Pop Culture content. The Konbini growth strategy is based on the rapid sharing of content between its geographically split editiorial teams who act as local curators, ambassadors and content generators. In 2015, Konbini opened offices in New York and Mexico City. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Konbini (Media)」の詳細全文を読む スポンサード リンク
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